One way medical expert witnesses can market themselves is by using expert witness directories. Nowadays, the first place everyone looks when they need someone to provide some kind of service is online. This means that as an expert witness you need to be visible online. Online expert witness directories is one of the easiest ways to achieve this. There are several different expert witness directories out there so to maximize your visibility and help ensure you are found you should list yourself on multiple directories.
Search engines like Google and Bing use keywords and phrases to produce search results. Each keyword or phrase will pull up different directories in a search depending on how their SEO and schema are set up. This is why more is better. If you are listed on multiple directories, your odds of being found increases. Most expert witness directories require a monthly or annual fee but this fee will be recovered in just one case referral.